Shopify and B2B storefronts
Liquid customization, custom sections, product templates, metafields, account workflows, and customer-specific catalogs.
Shopify, WordPress, WooCommerce, SEO
Rowen Mark H. Pangilinan
Ecommerce web developer building responsive storefronts, business websites, and technical SEO foundations for growing brands.
- 20+
- Business and ecommerce websites
- 14+
- Website redesigns
- B2B
- Wholesale Shopify workflows
Brand marketing
Shopify storefront
Shopify Liquid
Shopify B2B
WooCommerce
WordPress
Elementor
Technical SEO
GA4 and GTM
Core Web Vitals
Profile
Ecommerce websites that are easier to buy from, manage, and find.
I specialize in Shopify, Shopify B2B, WordPress, WooCommerce, and SEO. My work covers custom theme sections, storefront customization, ecommerce catalog setup, checkout and shipping configuration, analytics tracking, and ongoing site maintenance.
I have built and optimized business websites for BPO, consulting, medical outsourcing, real estate, architecture, office space, lead generation, and promotional merchandise brands.
Selected work
Project highlights with live website previews.
What I do
Hands-on website work from build to growth.
WordPress and WooCommerce
Responsive builds, Elementor and block-based themes, product catalogs, checkout setup, shipping, and payment integrations.
SEO and analytics
Technical audits, metadata, schema, Core Web Vitals, GA4, GTM, Google Search Console, SEMrush, and Screaming Frog workflows.
Hosting and maintenance
DNS, SSL, FTP, migrations, backups, security monitoring, performance checks, and ongoing website updates.
May 2024 - Present
Mid-Level Web Developer, Clark Outsourcing
- Built, maintained, redesigned, and optimized 20+ business and ecommerce websites.
- Delivered Shopify, Shopify B2B, WordPress, WooCommerce, Elementor, and Framer work.
- Implemented SEO, analytics, hosting, DNS, SSL, security, and performance improvements.
May 2022 - Nov 2023
Mid-Level Angular Developer, Clark Outsourcing
- Delivered Angular features in an agile environment with quality and delivery discipline.
- Supported manual testing, Jira defect tracking, regression testing, and sprint planning.
- Maintained HRIS automation through cron jobs for leave credit processing.
Earlier role
Associate Software Engineer, Cloudstaff
- Built Laravel and Angular ticketing system features and API integrations.
- Participated in scrum ceremonies, technical meetings, and implementation work.
Development
Shopify, Liquid, WooCommerce, WordPress, Elementor, Framer, HTML, CSS, JavaScript, TypeScript, PHP, Angular, Laravel, Lumen
Ecommerce
Product management, catalogs, variants, payment gateways, shipping configuration, API integration, REST API, Postman, conversion tracking
SEO and tools
Technical SEO, on-page SEO, keyword research, schema markup, Core Web Vitals, GA4, GTM, GSC, SEMrush, Screaming Frog, Git, GitHub
Contact